Miss USA 2010 and an Islamic cover-up

By Khaled Diab

's Miss  win is welcomed by many Arab-Americans, but some neocons denounce it as a sinister Islamic plot.

Monday 24 May 2010

When beauty contests mix with geopolitics, things can get rather ugly. This was demonstrated last weekend by the crowning of Rima Fakih as , the first Arab-American and Muslim to win the title.

The 24-year-old, who moved to the United States from her native in the early 1990s, was understandably proud to become the crowned figurehead of American beauty for a year. She, her family and many Arab-Americans also hope her victory will give her embattled and distrusted community a much-needed facelift.

“My father always says, ‘You don't know who you are until you know where you come from'. I believe in that,” Fakih says.

Her brother, Rabih, believes his sister challenges prevalent western stereotypes of the Muslim woman: “This will show the good part of Arab-Americans. A lot of people think this area of the world is only about people being covered.”

The western image of Muslim women is largely shrouded in the veils – in the form of hijabs, niqabs and burqas – of a grand patriarchal cover-up. This partly explains the mirth and amusement derived from stories of Arabs organising beauty contests for their camels and goats, or crowning Miss Beautiful Morals.

Less widely covered or known is the fact that, despite the objections of conservative Muslims, many Arab and Muslim countries run beauty contests of a similar ilk to their western counterparts. In some ways it's hardly surprising that the first Arab-American Miss USA – which I've discovered is actually different from Miss America – should happen to be Lebanese.

Lebanon is a country where glamour and beauty are a major export industry in the form of sexy singers, both female and male. As a sign of this, its own Miss Lebanon title comes with a $500,000 prize and, in Rima Fakih's words, elicits a kind of “Superbowl” fever among Lebanese.

Other Arab and Muslim beauty contests include Miss Egypt and Miss Indonesia, not to mention the less racy but more inclusive – in terms of dress and dress size – Miss Arab World. Beauty contests were even used as a propaganda tool by Saddam Hussein, with the 2000 crown won by his 15-stone niece.

I am in two minds about the value of beauty contests. On the one hand, they reflect the misogynistic objectification of the female body – even if we do have a few male equivalents nowadays. On the other, celebrating physical beauty is often just innocent fun in the eyes of its beholders and people should be proud of their bodies. The trouble here is the ever-narrowing definition of what constitutes beauty and how this can trigger low self-esteem, eating disorders and other psychological problems.

And when it comes to Muslim women, beauty contests, despite their tedious superficiality, can be a form of empowerment. As a type of metaphorical bra-burning, they allow women to shed the stifling skin of the modest garments conservative Muslims would like to shackle them in and enable them, in an act of subversion to propriety, to revel in their beauty.

At another level, this challenges the easy and lazy stereotypes that anti-Muslim bigots depend on for their demonisation. And Fakih's victory has left the influential outer fringes of the conservative right in something of a pickle: they don't like it that an Arab and Muslim has won but are having trouble forming a coherent case against her, so instead they have resorted to bizarre conspiracy theories.

Daniel Pipes, a neocon intellectual closely linked to the former Bush administration, compiled a list of five other Muslim winners of beauty contests on both sides of the Atlantic (mostly minor ones, including Miss Nottingham 2005), and asked whether this was “an odd form of affirmative action”.

Conservative commentator Debbie Schlussel pulled out all the stops, using Fakih's Shia Lebanese background to brand her a terrorist “Miss Hezbollah” and dismissed the colourful business magnate Donald Trump, who is one of the sponsors of the event, as an Islamic “dhimmi”.

“Mark my word. is laughing at us, tonight,” Schlussel raged. And why? Obviously, because “one of its auxiliary members won the Miss USA title without having to do a thing to denounce them and their bloody murder of hundreds of Americans”.

Schlussel does not provide details of Fakih's alleged Hezbollah connection, except to quote unnamed “intelligence sources” who apparently confirm that some of her family members are linked to it. But, given the fact that, in addition to its armed wing, Hezbollah is a large political party, social service provider and the de facto government of the predominantly Shia south, the vast majority of Lebanese Shia – and even many Sunnis and Christians – are inextricably tied with the party. In fact, this is even less meaningful than saying an Israeli has links with the IDF, as pretty much all Israelis, even pacifist peace activists, have family ties with the country's military.

Another problem Schlussel's conspiracy theory runs up against is the fact that Hezbollah, being a conservative Islamic organisation, it is unlikely to be recruiting a scantily clad beauty queen as an agent provocateur. In a contorted effort to explain this, Schlussel falls back on an old neocon chestnut: “Muslims frequently go against in this way for propaganda purposes. It's a form of taqiyyah, the Muslim concept of deceiving infidels.”

But this reveals a complete and utter misunderstanding of the concept. Derived from the Arabic for “to guard against”, taqiyya is a notion which allows Shia Muslims – in periods of imminent danger and persecution – to conceal their faith in order to avoid harm. That it should be a Shia concept is perhaps understandable, and this has little to do with “infidels”, but is because of the persecution they have endured over the centuries from their Sunni co-religionists.

I very much doubt that, despite the venom of Schlussel and other conservatives, Fakih feels threatened in the United States. She strikes me as a young woman who loves her adoptive and native homeland and wishes to act as a cultural bridge between the two.

This article appeared in the Guardian newspaper's Comment is Free section on 18 May 2010. Read the full discussion here.


  • Khaled Diab

    Khaled Diab is an award-winning journalist, blogger and writer who has been based in Tunis, Jerusalem, Brussels, Geneva and Cairo. Khaled also gives talks and is regularly interviewed by the print and audiovisual media. Khaled Diab is the author of two books: Islam for the Politically Incorrect (2017) and Intimate Enemies: Living with Israelis and Palestinians in the Holy Land (2014). In 2014, the Anna Lindh Foundation awarded Khaled its Mediterranean Journalist Award in the press category. This website, The Chronikler, won the 2012 Best of the Blogs (BOBs) for the best English-language blog. Khaled was longlisted for the Orwell journalism prize in 2020. In addition, Khaled works as communications director for an environmental NGO based in Brussels. He has also worked as a communications consultant to intergovernmental organisations, such as the EU and the UN, as well as civil . Khaled lives with his beautiful and brilliant wife, Katleen, who works in humanitarian aid. The foursome is completed by Iskander, their smart, creative and artistic son, and Sky, their mischievous and footballing cat. Egyptian by birth, Khaled's life has been divided between the Middle East and Europe. He grew up in Egypt and the UK, and has lived in Belgium, on and off, since 2001. He holds dual Egyptian-Belgian nationality.

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