Is Facebook sinking or swimming?

 
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By Ray O’Reilly

Like an ocean predator, if Facebook is not moving forward, it is dying. So is this big fish drowning or can it continue to swim with the tide?

Tuesday 5 June 2012

Thanks for everything, Zuckers! Photo: Guillaume Paumier, http://www.gpaumier.org/

Some shark species have to keep moving to wash fresh water over their gills to stay alive. So, too, the common Facebook shark which has preyed on the world’s online waders for nearly a decade now. But like many shark populations, Facebook shark may also soon find itself on the red list of endangered species. Reasons?

I’d love to be able to carry on the simile further and simply say it’s down to … ahem … ‘over-phishing’ but strictly speaking that isn’t Facebook’s typical modus operandi… at least not yet. Alas, there are a few mitigating factors, and I’m pleased to say none are related to climate change, unless you count the recent so-so debut on the stock market as a sign of global cooling towards this online colossus.

No, there are other factors which portend the ultimate demise of this ‘big fish’. To date, the social media giant has fed on its denizens – their data and privacy at least – with all the table manners you’d expect of a cold-blooded killer. So it’s perhaps only a matter of time before Facebook gets ugly once its lifeblood, you and I, realise the social media wave pool is more like a fish farm dominated by corporate ‘story tellers’ – or is it advertisers? – feeding you meal made from other fish.

Think about it!

And don’t get me started on the FB Timeline – a new way for you to document the milestones of your life for millions of others to see. Timeline’s creators achieved something quite remarkable with this new data-gathering tool, somehow stripping the ‘logical’ part from what should be a straight-forward reverse chronological display of your life.

Since Timeline’s introduction earlier this year the fanfare has garnered no fans in my world. Now the haters in your FB community are given prominence for evermore and without the simple ‘Wall’, the all-so-important conversations are stilted and lack cogency because no one can fathom where the hell the conversation starts and stops.

Meanwhile, the new prominence of ads – sorry, I mean stories – crowd out the people, casting a glaring spotlight on this most recent of Facebook’s cynical commercial ploys to monetise your data.

So, if the forecast for Facebook is gradual ‘MySpace’ decline with a chance of total ‘Yahoo!’ collapse as shareholders head for the lifeboats, the big question is what’s next? You could well imagine a big buyout by the likes of Amazon who’d love to get their hands on FB’s ‘intelligence’, which is basically your data that you’re increasingly signing over.  This could be followed by a raft of embarrassing moves to justify the sale price… new stuff and apps but nothing substantial … in fact, more of the same.

Real people will defriend Facebook real fast and the corporations will carry on for a while until they realise there’s something else better out there that real people are into and where the commercial potential has been built-in rather than clumsily tacked on over the years. Pinterest comes to mind here.

Pinterest is being pitched as the hottest company on the web right now, “what Google+ should be”, according to PCMag.com. It’s a modern and refreshingly simple (compared to Facebook nowadays) feed of images and catchy news headlines.

“What makes Pinterest the most interesting of the social networking sites is that it is actually oriented around the merchants. The pins [like a pin-up board] are mostly links to cool products that the person likes. It’s meant for this almost exclusively,” says PCMags’ John Dvorak.

Biggest problem for most people who want to migrate out of Facebook’s dragnet will be extricating their virtual lives – photos, friends, ‘stories’ – out of this platform and into whatever new medium is topping the ‘social media’ charts in five or so years’ time.

Actually, maybe Timeline will come in handy by documenting your hasty exit, which could go something like:

Andy read EU introduces new law on the “right to be forgotten online”

Andy just read How to export data from Facebook to XXX

And the trending story of 5 January 201X:

Andy commented ten times on story Thanks for everything Zuckers!

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Taking stock of flash crashes

 
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New York Stock Exchange

US stock markets were hit by a 'flash crash'. Photo: © Khaled Diab

By Robert Adler

Fancy a beer company with your pint? For a few painful minutes, the value of many major US companies hit zero. And computers may share the blame.

17 May 2010

On Thursday 6 May, for a few minutes, you could have bought a frothy Sam Adams plus a substantial interest in its maker, the Boston Beer Company, all for the price of a pint. Boston Beer stock, along with dozens of others on the major US stock exchanges, plummeted to zero, while the Dow Jones Industrial Average nosedived 700 points, all in a matter of minutes.

To the great relief of most traders and to anyone whose financial well-being is linked even indirectly to the stock market — and in today’s global economy that’s pretty much all of us — the market rebounded almost as quickly. Still, the wild ride left even seasoned traders in shock.

It’s hard to overstate how much value was at risk during this ten-minute event.  As just one example, Exelon, a utility worth about $30 billion at 2.49pm  was worth nothing three minutes later. It’s estimated that one trillion dollars of value evaporated during the ‘flash crash’. That’s three times what the US spends on public education per year, $300 billion more the US  government bailout of the banking system in 2008, and about equal to the current European package to rescue Greece.

The grab-your-airsick-bag crash and rebound was certainly an anomaly, but that’s not the same as saying that it was an error, in the sense that it was caused by some specific mistake or malfunction.

Economist and market analyst John Hussman points out that US stock markets have hit similar “air pockets” — in 1955, 1987 and 1999. Like the Thursday event, those episodes resulted in roughly ten percent losses. The big difference is that they played out over weeks rather than minutes.

Since the Thursday debacle there’s been no shortage of finger pointing.

Early speculation centered on a so-called “fat-fingered trade” as the trigger for the selloff. Instead of offering to sell a few million shares of Procter and Gamble, rumour had it that a trader mistakenly put up a few billion shares.  Lacking buyers, the stock tumbled, starting a panic that took the rest of the market down with it.

The theory got a lot of attention, but like the infamous weapons of mass destruction in Iraq, there’s no evidence for it.

The most recent theory is that as the market edged lower, a particular hedge fund placed a $7.5 million bet that the drop-off would continue, and the rest of the hedge funds followed suit. Do lemmings come to mind?

One suspect that most market gurus do agree on is high frequency trading.  Multiple firms now trade using high speed computers linked directly to the stock exchanges. These constantly analyse massive amounts of data and exploit fleeting opportunities by buying and sell huge quantities of stocks in milliseconds. Experts estimate that these automated agents now make from 60%-70% of all trades on US markets.

The dominance of these computerised agents goes a long way towards explaining what happened, and the absence of an identifiable trigger.

If there’s one thing we’ve learned about complex systems since chaos theory pioneer Edward Lorenz popularised the idea of the ‘butterfly effect’ in the 1960s, it’s that they are capable of amplifying the tiniest perturbation to virtually any scale. It takes just one last snowflake to unleash an avalanche.

The stock market is a classic example of a highly dynamic system driven by many independent but interacting agents. One state it’s capable of occupying— what system theorists call an attractor — is when the tug of war between buyers and sellers arrives efficiently at a stock’s current value. That’s the state that economists tell us is the market’s  raison d’etre.

It would be lovely if that were the only way the system functioned. Unfortunately, history shows that stock markets are also prone to huge bubbles, in which contagious enthusiasm drives the prices of most stocks well above their “true” value, and, as we’ve just seen, “air pockets”, in which contagious fear does the opposite.

This was bad enough when human traders were the ones calling the shots. Presumably they had some sense that a company valued at $30 billion one minute couldn’t really be worth zero a few minutes later. Their interaction led to booms and busts, but at least those had believable tops and bottoms and unfolded on a human time scale.

Over the years, the markets have instituted various fixes to try to avoid some of their worst flaws. After the global “Black Friday” market crash of 1987, the New York Stock Exchange, for example, put in place “circuit breakers” — trading curbs aimed at slowing panic selling in order to head off the kind of crash that we just saw.

Some market analysts are blaming the circuit breakers themselves for the Thursday meltdown. They suspect that when the NYSE circuit breakers clicked in, the effect was to shunt the flood of sell orders to other markets that were even less able to find buyers for them.

This circuit-breaker issue has gained traction. Six major exchanges have now agreed to strengthen and coordinate their circuit breakers. New rules are currently being negotiated and should be in place within a few weeks.

Those fixes may be good ideas, but they almost certainly are nothing but temporary patches. The system remains as complex, dynamic, and unpredictable as ever. It’s still shuttling hundreds of billions of dollars form buyers to sellers at inhuman speeds every day, impelled not just by humans vacillating between greed and fear, but increasingly by bloodless computerised agents impelled by abstruse algorithms.

It’s worth noting that there’s no “beta testing” for these patches. That makes us guinea pigs in a very high-stakes experiment.

Regulators and investors would like to believe that the proposed fixes will result in an efficient, reasonably stable market. I think it’s more realistic to view the market as something like a manic-depressive chef on speed— often brilliant, but capable of cooking up a disaster at any time.

Neither the recent high-speed collapse and rebound nor the current fix-it-on-the-fly patches inspire a great deal of confidence in the US stock market. Unfortunately, in this highly linked global era, we’re all flying on the same airplane. I suggest that we fasten our seatbelts and brace ourselves for a wild ride.

Published with the author’s permission. ©Robert Adler. All rights reserved.

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