The Brussels press corps: Shaken, not sunken

 
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By Christian Nielsen

Despite the crisis in traditional media, the Brussels press corps continues to survive and thrive, but not without difficulties.

Yanis Varoufakis, Greece's radical new finance minister, addresses reporters in Brussels. The drama surrounding Greek austerity and the EU financial crisis have helped keep the Brussels press corps on the global map. Image: europa.eu

Yanis Varoufakis, Greece’s radical new finance minister, addresses reporters in Brussels. The drama surrounding Greek austerity and the EU financial crisis have helped keep the Brussels press corps on the global map.
Image: europa.eu

Thursday 26 February 2015

Europe’s financial crisis and the Greek tragedy may not be good news for those affected by them, but for the Brussels press corps, these events have helped keep their stories on or near the front page for several years, according to Gareth Harding, managing director of Clear Europe, a media consultancy company, and co-curator of a new book, Mapping Foreign Correspondence in Europe.

The book charts the major changes and challenges foreign correspondents face across Europe in the context of new media trends, the shifting political landscape in the European Union and the broader impact of the economic crisis on the industry.

“Print is still the king,” according to the book’s editor Georgios Terzis of Vesalius College (VUB), but online and cross-platform reporting are growing outlets for the foreign correspondents surveyed. The economic pinch can be seen in other trends observed in the book. Greater emphasis on generalists, travel budget cuts, and limited resources also affect the type and depth of coverage.

“Journalists say they are more prone to follow the official line and use think tanks or NGOs to get the other side of the story,” noted Terzis at the book launch. They lack resources, time and sometimes access to primary sources to check the story out. The journalists feel “kidnapped” by official sources, he added.

The mapping took two-and-a-half years to realise and involved a survey of more than a thousand foreign correspondents, hundreds of interviews and contributions from authors Europe-wide.

Perhaps surprisingly, the UK has the biggest press corps in Europe with some 1,700 registered foreign correspondents, followed by France (945), Belgium (931), Germany (729) and Spain (258). The industry is still predominantly a “boys’ club”, according to one journalist, and there has been a shift towards more single bureau offices with one correspondent wearing multiple hats, supplying content for print, online and social media channels, which is leading to increased pressure and stress.

In Brussels, despite what was purported in The Economist in 2010 (‘The incredible shrinking EU press corps’), the number of foreign correspondents accredited by the European Commission has remained quite stable in the decade following a ‘big bang’ expansion when 10 new member states joined in 2004.

“The single biggest problem is clearly economic,” noted the columnist Charlemagne. “The industry that has fed and clothed me for 12 years –being a full-time foreign correspondent – is in desperate straits everywhere. The internet has broken the link between news and advertising, establishing the idea that news as a commodity should be available for free.”

But while the EU press corps is not in “free fall”, as The Economist put it, there is some substance in the claims that new forms of online reporting, but also Belgian tax complications and the disconnect between traditional advertising and news have all hit the Brussels news business particularly hard. As too the suggestion that many, mostly older, member states have grown weary or just plain bored of the EU story unless – it should be added – it involves some sort of pain or grief that audiences in the more euro-sceptic  countries can ‘relate to’.

But the withdrawal of old Europe from the Brussels reporting bubble has not reduced the overall interest in Europe, nor its status as the new king of news and reporting, spearheaded by such outlets as the Financial Times and Der Spiegel. Terzis and Harding suggested correspondents from the former eastern countries and other regions, including China, have made up the numbers in Brussels, and where full-time posts have become rarer, the army of freelancers, bloggers and other ‘new’ journalists fill the gap.

Harding commented on some of these trends, including the growing pressure to publish or Tweet first and check later, the blurring of the line between reporting and opinion, and the need for more innovation and mashups in the sector.

Buzzfeed in the EU would shake things up, he concluded.

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